Telus Bikes
Commercial Video & Product Marketing Campaign — premium commercial content that showcased the product through cinematic visuals, dynamic motion and engaging storytelling.
View The ResultsInnovation, Performance, Lifestyle
Telus Bikes is an innovative mobility brand focused on modern cycling solutions.
The objective was to produce premium commercial content that showcased the product through cinematic visuals, dynamic motion and engaging storytelling optimized for digital platforms.
The campaign focused on communicating innovation, performance and lifestyle while maintaining a premium visual identity.
Full Creative Ownership
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01
Creative Direction
Defined the visual language behind the campaign's innovation-and-lifestyle positioning.
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02
Filmmaking
Planned and directed every commercial shoot around the product's performance story.
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03
Cinematography
Captured dynamic, premium visuals built to stop the scroll on digital platforms.
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04
Video Editing
Cut fast-paced, commercial-ready edits from raw production footage.
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05
Motion Graphics
Animated product and brand graphics that reinforced the innovation narrative.
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06
Color Grading
Graded every deliverable for a consistent, premium commercial finish.
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07
Social Media Content
Adapted the campaign for native, social-first digital formats.
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08
Creative Storytelling
Shaped the brand's performance and lifestyle story across every deliverable.
Attract attention instantly, without ever losing the premium commercial aesthetic.
Produce visually striking commercial content capable of highlighting both the product features and the lifestyle surrounding the brand.
The campaign needed to attract attention quickly while maintaining a premium commercial aesthetic suitable for social media and digital advertising.
Cinematic, Dynamic, Premium
What The Campaign Produced
Commercial Videos
The primary cinematic films built around the product launch.
Social Media Content
Native, social-first cuts adapted for every platform.
Motion Graphics
Animated product and brand graphics across the campaign.
Product Showcase
Cinematic visuals built to highlight the bike's design and performance.
Brand Storytelling
A narrative thread connecting innovation, performance and lifestyle.
Campaign Assets
The full set of visual assets delivered across the campaign.
From Brief To Publishing
Creative Brief
Defined the campaign's innovation, performance and lifestyle positioning.
Concept
Shaped the creative concept behind the commercial's visual story.
Storyboarding
Planned every shot around the product's key features and lifestyle moments.
Filming
Captured dynamic camera movements under professional lighting.
Editing
Cut a fast-paced commercial edit built for digital platforms.
Motion Graphics
Animated product and brand graphics into the final edit.
Color Grading
Applied a premium, consistent grade across every deliverable.
Publishing
Rolled the campaign out across social media and digital advertising.
Performance That Speaks For Itself
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Videos Produced
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Campaign Assets
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Social Media Content
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Commercial Deliverables
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Brand Campaign
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Creative Production
Add real numberPlaceholder metrics — swap in real campaign performance figures once reporting is available.
