Maymkench 2026
26 Countries. 26 Days. One Dream. — documenting Saad Abid’s journey across the globe in support of Morocco’s bid to host the FIFA World Cup 2026.
View The JourneyProject Goal
Maymkench 2026 (“Nothing Is Impossible”) was a viral campaign launched to support Morocco’s bid to host the FIFA World Cup 2026. The campaign challenged creator Saad Abid to travel across 26 countries in 26 days, gathering support from internationally recognized athletes, artists and public figures.
Through authentic storytelling, cinematic content and social media, the campaign inspired millions of people while promoting Morocco on a global stage. It became one of Morocco’s most recognizable digital campaigns and demonstrated how creativity and determination can unite people around a common dream.
How do you keep one visual identity consistent across 26 countries in 26 days?
The brief was to create engaging visual content capable of documenting a fast-paced international journey while maintaining a consistent visual identity throughout the campaign — new country, new city, new footage arriving almost every day.
The content needed to communicate hope, ambition and national pride while remaining optimized for digital platforms and social media, so it could travel as fast as the journey itself.
Visual Production & Post-Production
My contribution to Maymkench 2026 focused on the visual production and post-production of the campaign, working from footage captured throughout the journey. The 26-countries-in-26-days challenge and the campaign concept were conceived and driven by creator Saad Abid.
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01
Lead Video Editing
Cut and paced raw travel footage from each stop into finished films built for fast, mobile-first viewing.
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02
Motion Graphics Design
Designed the animated graphics used to introduce each country and carry the campaign’s key messages on screen.
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03
Campaign Logo Design
Designed the Maymkench 2026 wordmark used across every video, poster and social post.
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04
Visual Identity Development
Defined the typography, color palette and graphic language applied consistently across 26 countries of content.
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05
Color Palette Selection
Selected the color system that kept every clip visually unified regardless of location or lighting conditions.
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06
Social Media Video Editing
Adapted every film into the vertical and square formats required across Instagram, Facebook and YouTube.
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07
Opening Titles & Graphics
Built the recurring opening titles that gave every episode of the journey a consistent, recognizable start.
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08
Content Optimization for Digital Platforms
Prepared exports, captions and thumbnails so content performed reliably across every platform it was published to.
From Concept To Screen
Concept Development
Saad Abid conceived the Maymkench 2026 challenge — cross 26 countries in 26 days and rally support for Morocco’s FIFA World Cup 2026 bid. That challenge became the creative brief for every deliverable that followed.
Visual Identity
Established a consistent look — typography, color and graphic treatment — that could travel across 26 different countries and still read as one campaign.
Logo Design
Designed the Maymkench 2026 mark used to open, close and brand every piece of content across the journey.
Editing Workflow
Built a repeatable edit process to turn footage arriving from a different country almost every day into finished films on a tight turnaround.
Motion Graphics
Animated titles, location markers and lower-thirds that introduced each stop and kept the story easy to follow.
Color Grading
Graded every clip to a consistent look so the campaign felt like one continuous story rather than 26 separate trips.
Social Media Delivery
Exported and optimized every film for the platforms it needed to live on, from vertical stories to landscape uploads.
26 Countries. 26 Days. One Dream.
When dreams seem impossible, they become even more worth pursuing.
Maymkench 2026 was built around one bold challenge: 26 countries in 26 days. The campaign united internationally recognized personalities — including Lionel Messi, Cristiano Ronaldo, Zlatan Ibrahimović, Andrés Iniesta, Karim Benzema, Achraf Hakimi, Gad Elmaleh, RedOne and many others — in support of Morocco’s FIFA World Cup 2026 bid.
Each stop became another opportunity to tell Morocco’s story through powerful visual content and authentic human connections.
The Journey At A Glance
26 Countries
A route spanning multiple continents in support of one bid.
26 Days
A non-stop production schedule with almost no downtime.
Global Influencer Campaign
Built around one creator’s journey and a growing circle of voices who joined in.
International Media Coverage
Picked up by outlets in Morocco and abroad as the journey unfolded.
Millions Reached
Content built to travel across borders as fast as the journey itself.
International Celebrities
Joined by globally recognized athletes, artists and public figures along the way.
Worldwide Social Engagement
Shared, discussed and followed well beyond Morocco’s borders.
Morocco’s World Cup 2026 Bid
Every stop tied back to a single, shared ambition.
A Journey Measured In Reach
26
Countries Visited
26
Days
Multiple
International Celebrities
Millions
People Reached
Global
Media Coverage
Worldwide
Social Engagement
Countries and days reflect the confirmed scope of the journey. Reach, coverage and engagement figures describe the campaign’s public visibility rather than tracked platform analytics.
Selected Frames
One Mark, 26 Countries
The identity had to hold together across constantly changing locations, lighting and footage sources — recognizable whether it appeared on a poster, a video outro or a phone screen.
Logo Concept
A wordmark built around momentum and motion — designed to feel at home on a stadium banner or a phone screen alike.
Typography
A bold, condensed display type for headlines paired with a clean sans-serif for captions and lower-thirds.
Color Palette
A focused palette applied consistently across every country the journey passed through.
Graphic Consistency
Recurring title cards, lower-thirds and transitions that made every stop feel part of the same continuous story.
Brand Application
The identity extended across posters, video graphics, outros and social templates without losing its shape.
Social Media Adaptation
Every graphic element was rebuilt to hold up at thumbnail size across Instagram, Facebook and YouTube.
A Campaign Morocco Followed
Maymkench 2026 drew extensive attention across Moroccan television, press and digital platforms as the journey unfolded, with national outlets following Saad Abid’s progress country by country. The involvement of internationally recognized athletes, artists and public figures also brought the campaign attention beyond Morocco’s borders.
Press Articles
Reserved for press coverage and written features — to be added.
Interviews
Reserved for interview clips and quotes — to be added.
Television Appearances
Reserved for broadcast segments and TV coverage — to be added.
Online Publications
Reserved for digital press and online publication coverage — to be added.
